Sample Questions and Answers
1. What is the primary benefit of using Google Ads?
A. Increases your website traffic only on mobile devices
B. Helps to build email subscriber lists automatically
C. Reaches potential customers at the exact moment they’re searching
D. Automatically ranks your site #1 in organic results
Answer: C
Explanation:
Google Ads allows advertisers to target users based on intent. Showing ads when users search specific terms ensures your message reaches people when they’re most interested.
2. Which Google Ads campaign type would be most appropriate for brand awareness?
A. Search Campaign
B. Display Campaign
C. Shopping Campaign
D. Video Campaign
Answer: B
Explanation:
Display campaigns place visually appealing ads across millions of websites, apps, and Gmail, ideal for building brand awareness rather than direct conversions.
3. What factor does not directly affect your Ad Rank?
A. Landing page experience
B. Your bid amount
C. Ad extensions
D. Number of ads in your ad group
Answer: D
Explanation:
While quality score, bid, and extensions impact Ad Rank, the number of ads in your group does not influence it directly.
4. What is a good use case for Responsive Search Ads?
A. To run the same ad on all platforms
B. To test multiple headline and description combinations
C. To reduce the need for ad extensions
D. To increase organic SEO rankings
Answer: B
Explanation:
Responsive Search Ads allow you to enter multiple headlines and descriptions. Google uses machine learning to find the best-performing combinations.
5. What metric helps determine the relevancy of your ads to users?
A. Click-through Rate (CTR)
B. Quality Score
C. Impressions
D. Conversion Rate
Answer: B
Explanation:
Quality Score measures how relevant your ads, keywords, and landing page are. It’s based on CTR, ad relevance, and landing page experience.
6. What is the default keyword match type in Google Ads?
A. Exact Match
B. Phrase Match
C. Broad Match
D. Modified Broad Match
Answer: C
Explanation:
Broad Match is the default. It allows your ad to show on searches related to your keyword, including synonyms or related searches.
7. Which bidding strategy is best if you want to maximize website visits?
A. Target ROAS
B. Maximize Clicks
C. Target Impression Share
D. Target CPA
Answer: B
Explanation:
Maximize Clicks is an automated bidding strategy aimed at getting as many clicks as possible within your budget.
8. What is a shared budget in Google Ads?
A. A budget shared between you and other advertisers
B. A budget shared across multiple ad extensions
C. A budget that is spread across multiple campaigns
D. A budget split between Google Search and YouTube
Answer: C
Explanation:
A shared budget allows you to allocate a single daily budget across multiple campaigns to maximize performance.
9. What role do negative keywords play in campaign performance?
A. They increase bid efficiency
B. They help show ads on competitor sites
C. They prevent your ads from showing on unrelated searches
D. They replace broad match keywords
Answer: C
Explanation:
Negative keywords block your ads from showing on irrelevant or unrelated queries, improving CTR and reducing wasted spend.
10. What does Quality Score NOT include?
A. Expected CTR
B. Landing page experience
C. Actual conversion rate
D. Ad relevance
Answer: C
Explanation:
Conversion rate is not a component of Quality Score. Quality Score is based on historical performance, not post-click behavior.
11. Which of these is NOT a valid campaign goal in Google Ads?
A. Sales
B. Leads
C. App promotion
D. Organic traffic
Answer: D
Explanation:
Google Ads focuses on paid traffic. Organic traffic is related to SEO, not ad campaigns.
12. What does CTR measure?
A. How much you pay per click
B. How often your ad is shown
C. The number of times your ad is clicked divided by the number of impressions
D. The total number of keywords in an ad group
Answer: C
Explanation:
CTR = (Clicks ÷ Impressions) × 100. It shows how compelling your ad is to viewers.
13. What is the main benefit of using ad extensions?
A. Increases CPC
B. Improves ad visibility and CTR
C. Replaces manual bidding
D. Prevents competitor clicks
Answer: B
Explanation:
Ad extensions provide extra information and more clickable space, which improves CTR and Ad Rank.
14. Which campaign type is best for showcasing products visually?
A. Search
B. Display
C. Shopping
D. Performance Max
Answer: C
Explanation:
Shopping campaigns show product images, prices, and store names, making them ideal for e-commerce ads.
15. What is the function of a call-to-action in your ad copy?
A. Helps you track conversions
B. Encourages users to take specific actions
C. Reduces ad spend
D. Improves keyword quality
Answer: B
Explanation:
A CTA like “Buy now” or “Learn more” prompts users to take desired actions, improving ad engagement.
16. What happens if your ad is disapproved?
A. It receives a lower Quality Score
B. It gets paused temporarily
C. It stops serving entirely until compliant
D. It still runs with limited impressions
Answer: C
Explanation:
Disapproved ads are not eligible to run until the issue is resolved and approved by Google.
17. What’s the main reason to use conversion tracking?
A. Track ad impressions
B. Measure SEO performance
C. Track actions that bring value to your business
D. Identify competitor ads
Answer: C
Explanation:
Conversion tracking shows which actions (purchases, signups, etc.) are driven by your ads, enabling better ROI analysis.
18. What setting determines where your ads appear geographically?
A. Keyword targeting
B. Bid adjustments
C. Location targeting
D. Ad scheduling
Answer: C
Explanation:
Location targeting allows you to define geographic areas—countries, cities, or radius targeting—for ad delivery.
19. What is the benefit of using Smart Campaigns?
A. Gives complete manual control over all settings
B. Automatically manages bidding, targeting, and ad creation
C. Requires no website or business profile
D. Guarantees top organic rankings
Answer: B
Explanation:
Smart Campaigns are designed for simplicity and automation, ideal for small businesses or beginners.
20. When should you use phrase match keywords?
A. When you want exact matches only
B. When targeting all related queries
C. When you want your ad to show for specific phrases within searches
D. When you don’t want to use broad match modifier
Answer: C
Explanation:
Phrase match shows your ad when someone searches your keyword phrase or close variations with additional words before or after.
21. What is one key advantage of using Google Ads over traditional advertising?
A. Fixed daily costs
B. No reporting needed
C. Real-time performance measurement
D. Unlimited impressions
Answer: C
Explanation:
Google Ads provides real-time data so advertisers can measure clicks, conversions, and performance instantly.
22. What tool allows advertisers to research keyword performance?
A. Display Planner
B. Google Trends
C. Keyword Planner
D. Google Search Console
Answer: C
Explanation:
The Keyword Planner helps advertisers discover keyword ideas, search volume, and competitive metrics.
23. Which Google Ads campaign type promotes your business on YouTube?
A. Search Campaign
B. Display Campaign
C. Shopping Campaign
D. Video Campaign
Answer: D
Explanation:
Video campaigns run on YouTube and across Google video partner sites, ideal for storytelling and visual engagement.
24. What is a benefit of using Performance Max campaigns?
A. Manual ad creation only
B. Single-channel targeting
C. Cross-platform automation using Google’s AI
D. Shopping-only visibility
Answer: C
Explanation:
Performance Max uses automation to deliver ads across Search, Display, YouTube, Gmail, and Discover with one campaign.
25. What is the maximum number of headlines allowed in a Responsive Search Ad?
A. 3
B. 10
C. 15
D. 25
Answer: C
Explanation:
You can add up to 15 headlines and 4 descriptions to maximize machine-learning-driven performance in RSAs.
26. How does Google determine Ad Rank?
A. CPC alone
B. Quality Score × Max CPC + Ad extensions impact
C. Impressions ÷ Clicks
D. Conversion rate × Budget
Answer: B
Explanation:
Ad Rank is calculated using your bid, Quality Score, context, and ad extensions to determine placement.
27. What is “remarketing” in Google Ads?
A. Showing ads to new users only
B. Targeting based on age or location
C. Showing ads to users who’ve visited your site before
D. Promoting competitor products
Answer: C
Explanation:
Remarketing allows you to re-engage visitors who’ve interacted with your site, increasing conversions.
28. Which setting helps limit your spend on specific demographics?
A. Budget
B. Bid strategy
C. Demographic targeting
D. Conversion tracking
Answer: C
Explanation:
Demographic targeting lets you adjust who sees your ads based on age, gender, parental status, etc.
29. What is the role of ad rotation settings?
A. Decide which ads get the highest Quality Score
B. Control how often your ads are shown to the same user
C. Determine how ads in an ad group compete against each other
D. Set the daily ad budget
Answer: C
Explanation:
Ad rotation determines how Google alternates ads within an ad group when multiple are eligible to show.
30. What tool helps identify opportunities and recommendations in your Google Ads account?
A. Keyword Planner
B. Google Analytics
C. Optimization Score
D. Conversion Tracker
Answer: C
Explanation:
Optimization Score provides tailored recommendations to improve campaign performance based on machine learning analysis.
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