Sample Questions and Answers
1. What is the main purpose of Google Shopping Ads?
A) To increase social media engagement
B) To promote apps through the Play Store
C) To display product listings directly in search results
D) To generate leads via email marketing
Answer: C) To display product listings directly in search results
Explanation: Google Shopping Ads show product images, prices, and merchant names directly on the search results page, helping users quickly compare products and make purchasing decisions.
2. What is a product feed in Google Shopping?
A) A customer data file
B) A structured file with product details
C) A list of keywords for SEO
D) An RSS feed of competitor websites
Answer: B) A structured file with product details
Explanation: A product feed contains essential attributes like title, price, description, and availability. It must be uploaded to the Google Merchant Center for your Shopping Ads to be eligible.
3. Where do you upload your product feed for Shopping Ads?
A) Google Ads directly
B) Google Analytics
C) Google Merchant Center
D) Google Business Profile
Answer: C) Google Merchant Center
Explanation: The Google Merchant Center is where retailers upload product data feeds. This data syncs with Google Ads to create Shopping campaigns.
4. Which of the following is NOT required in a Shopping feed?
A) Product ID
B) Product title
C) Meta description
D) Product image link
Answer: C) Meta description
Explanation: Shopping feeds require structured product information such as ID, title, image, and price—not meta descriptions.
5. What bidding strategy is commonly used in Smart Shopping campaigns?
A) Manual CPC
B) Target CPA
C) Maximize Clicks
D) Maximize Conversion Value
Answer: D) Maximize Conversion Value
Explanation: Smart Shopping campaigns use automated bidding strategies like Maximize Conversion Value to optimize performance based on real-time signals.
6. What is the role of GTIN in Shopping Ads?
A) Increases keyword ranking
B) Enhances data quality and matching
C) Improves site speed
D) Replaces product titles
Answer: B) Enhances data quality and matching
Explanation: The Global Trade Item Number (GTIN) uniquely identifies products and helps Google match ads to relevant search queries more effectively.
7. Which network does Google Shopping Ads appear on?
A) Display Network
B) Gmail Network
C) Search Network and Google Shopping Tab
D) YouTube only
Answer: C) Search Network and Google Shopping Tab
Explanation: Shopping ads appear in Google Search, the Shopping tab, and in the Images section—mainly targeting users with high buying intent.
8. What happens if your product feed has errors?
A) Google automatically fixes them
B) The products are flagged but still shown
C) The affected products are disapproved
D) It boosts ad performance
Answer: C) The affected products are disapproved
Explanation: Google Merchant Center disapproves products with feed errors, preventing them from appearing in Shopping Ads until the issues are fixed.
9. How often should a product feed be updated?
A) Once a year
B) Every 30 days
C) Daily
D) Every 6 months
Answer: C) Daily
Explanation: Google recommends updating product feeds at least once every 24 hours to reflect real-time price and availability.
10. What attribute is used to group products in campaigns?
A) Budget
B) Product type
C) Conversion rate
D) Ad text
Answer: B) Product type
Explanation: Product type allows advertisers to categorize and structure products logically for better campaign targeting and bidding.
11. What is the benefit of custom labels in Shopping campaigns?
A) They increase budget limits
B) Used for detailed reporting and bidding segmentation
C) Add promotional text
D) Allow for audience targeting
Answer: B) Used for detailed reporting and bidding segmentation
Explanation: Custom labels let you group products by custom attributes like profit margin, seasonality, or bestsellers for better campaign control.
12. What data is required for each product in a Shopping feed?
A) SKU, product size, customer reviews
B) ID, title, image link, price, availability
C) Brand slogan, customer history
D) Campaign goal, location, campaign name
Answer: B) ID, title, image link, price, availability
Explanation: These core attributes ensure Google can correctly display and match your product ads with relevant searches.
13. Which setting controls when your ads show in Google Shopping?
A) Bid strategy
B) Search term match
C) Negative keywords
D) Product groups and bids
Answer: D) Product groups and bids
Explanation: Shopping campaigns don’t use keywords. Instead, product groups and bids determine which ads appear for specific searches.
14. How does Google match Shopping ads to search queries?
A) By keyword lists
B) By campaign goal
C) By relevance of product data
D) By website content
Answer: C) By relevance of product data
Explanation: Google uses your feed’s content—especially the product title and description—to match ads to relevant user searches.
15. What is the primary metric to track Shopping ad profitability?
A) CTR
B) ROAS
C) Impression share
D) Quality Score
Answer: B) ROAS
Explanation: Return on Ad Spend (ROAS) indicates the revenue generated per dollar spent and is crucial for measuring Shopping campaign success.
16. What’s the best way to test performance of different product categories?
A) Use different ad extensions
B) A/B test landing pages
C) Segment campaigns by product type
D) Use manual bids for all
Answer: C) Segment campaigns by product type
Explanation: Segmentation by category or product type allows for focused bidding and reporting, helping optimize performance.
17. Which tool helps you identify issues in your Shopping campaigns?
A) Google Analytics
B) Keyword Planner
C) Diagnostics tab in Merchant Center
D) Google Trends
Answer: C) Diagnostics tab in Merchant Center
Explanation: The Diagnostics tab shows feed errors, account issues, and disapprovals that can affect ad delivery.
18. What’s one advantage of Smart Shopping campaigns?
A) You can control keywords manually
B) You manage all devices separately
C) Automation simplifies bidding and placements
D) Shopping ads are paused on weekends
Answer: C) Automation simplifies bidding and placements
Explanation: Smart Shopping campaigns automate bidding and placements using machine learning to maximize conversions or conversion value.
19. Which of the following would be a good use for a custom label?
A) Gender
B) Seasonal sale
C) Price
D) Country of origin
Answer: B) Seasonal sale
Explanation: Custom labels help you group products based on custom business logic like promotions, bestsellers, or seasonal timing.
20. What is a Merchant Center suspension usually caused by?
A) Too much traffic
B) Too many product variants
C) Policy violations in feed or site
D) High ROAS
Answer: C) Policy violations in feed or site
Explanation: Suspensions often result from misrepresentation, incorrect product data, or non-compliance with Google Shopping policies.
21. How many custom labels can be used per item in a Shopping feed?
A) 1
B) 3
C) 5
D) Unlimited
Answer: C) 5
Explanation: Google allows up to five custom labels (0–4) per product for segmentation and campaign management.
22. What is the role of negative keywords in Shopping campaigns?
A) Increase impressions
B) Reduce bounce rate
C) Prevent ads from appearing for irrelevant searches
D) Improve product descriptions
Answer: C) Prevent ads from appearing for irrelevant searches
Explanation: Negative keywords help filter out low-intent or unrelated queries, improving ad performance and ROAS.
23. What happens if a product has missing required attributes in the feed?
A) It ranks lower
B) It’s shown with warning
C) It is disapproved and won’t serve
D) It receives more impressions
Answer: C) It is disapproved and won’t serve
Explanation: Products missing required data won’t show in Shopping Ads until the feed is corrected.
24. Which campaign type combines Shopping and display remarketing?
A) Standard Shopping
B) Smart Shopping
C) Local Inventory Ads
D) Performance Max
Answer: B) Smart Shopping
Explanation: Smart Shopping campaigns combine standard shopping features with display remarketing across Google networks.
25. What does a high CTR in Shopping Ads typically indicate?
A) Low product quality
B) Poor pricing strategy
C) Strong relevance to user search
D) High ad budget
Answer: C) Strong relevance to user search
Explanation: High click-through rates show that your product listings are relevant and appealing to users’ queries.
26. What is the function of the ‘promotion_id’ attribute in product feeds?
A) Identifies price errors
B) Displays a discount badge
C) Links products to special promotions
D) Hides low-performing products
Answer: C) Links products to special promotions
Explanation: ‘promotion_id’ associates products with Merchant Promotions, showing discounts directly in Shopping Ads.
27. What tool is best for tracking Shopping Ad conversions?
A) Google Search Console
B) Google Ads conversion tracking
C) YouTube Analytics
D) Google Merchant Center reports
Answer: B) Google Ads conversion tracking
Explanation: To optimize campaigns effectively, you must install conversion tracking via Google Ads to measure purchases and actions.
28. What’s a recommended title format in Shopping Ads?
A) Abstract, short phrases
B) Brand + Model + Product Type + Attributes
C) Just product ID
D) Catchy slogans
Answer: B) Brand + Model + Product Type + Attributes
Explanation: Descriptive and structured titles help Google match your ads with relevant queries more accurately.
29. What effect does a poor landing page experience have on Shopping Ads?
A) Increases conversion rates
B) Boosts impressions
C) Reduces Quality Score and ad performance
D) Triggers lower bounce rate
Answer: C) Reduces Quality Score and ad performance
Explanation: A bad user experience (e.g., slow load time, lack of product info) can hurt ad relevance and reduce campaign success.
30. How can you optimize Shopping campaigns during the holiday season?
A) Lower bids
B) Pause low-performing products
C) Increase budget, use custom labels, and run promotions
D) Reduce feed size
Answer: C) Increase budget, use custom labels, and run promotions
Explanation: During peak seasons, scaling budgets and using promotional labels helps capitalize on high shopping intent and drive more sales.
Reviews
There are no reviews yet.