Sample Questions and Answers
Which of the following best describes “remarketing” in mobile campaigns?
Targeting users who previously interacted with your app or website with tailored ads
B. Targeting new users only
C. Ignoring past users
D. Increasing bids randomly
Correct Answer: A. Targeting users who previously interacted with your app or website with tailored ads
Explanation: Remarketing encourages users to return and complete desired actions.
How can “Google Analytics” help improve mobile ad campaigns?
By providing data on user behavior, conversions, and traffic sources
B. By increasing CPC automatically
C. By blocking ads on mobile
D. By changing ad copy automatically
Correct Answer: A. By providing data on user behavior, conversions, and traffic sources
Explanation: Analytics data informs better optimization decisions.
What does “view-through conversion” measure in mobile advertising?
Conversions that occur after a user sees but does not click an ad
B. Only clicks on ads
C. The number of ad impressions
D. The time spent on landing page
Correct Answer: A. Conversions that occur after a user sees but does not click an ad
Explanation: It helps understand ad impact beyond direct clicks.
What is a key benefit of using Google Ads’ “location extensions” for mobile ads?
Show your business address and a map with your ads to nearby mobile users
B. Increase the ad text character limit
C. Target only desktop users in certain locations
D. Disable click-to-call on ads
Correct Answer: A. Show your business address and a map with your ads to nearby mobile users
Explanation: Location extensions help mobile users find your physical store quickly.
Which bidding strategy focuses on maximizing the number of app installs within a target cost?
Maximize clicks
B. Target cost per acquisition (tCPA)
C. Manual CPC
D. CPM bidding
Correct Answer: B. Target cost per acquisition (tCPA)
Explanation: tCPA automatically adjusts bids to help reach a target cost per install.
What is the recommended character limit for headlines in responsive search ads on mobile?
30 characters
B. 15 characters
C. 90 characters
D. 60 characters
Correct Answer: A. 30 characters
Explanation: Headlines should be concise and fit well on mobile screens.
How do “custom intent audiences” improve mobile app campaign targeting?
By targeting users who recently searched for specific keywords related to your app
B. By excluding users who installed your app
C. By showing ads only to desktop users
D. By increasing budget automatically
Correct Answer: A. By targeting users who recently searched for specific keywords related to your app
Explanation: Custom intent audiences reach users with strong intent signals.
What is the benefit of using “click-to-call” ads in mobile campaigns?
Allow users to call your business directly from the ad, increasing direct leads
B. Increase impression share only
C. Display additional product images
D. Target desktop users only
Correct Answer: A. Allow users to call your business directly from the ad, increasing direct leads
Explanation: This feature simplifies user contact, boosting conversion potential.
Which metric helps measure how often users engage with your mobile app ads?
Click-through rate (CTR)
B. Bounce rate
C. Average session duration
D. Cost per impression
Correct Answer: A. Click-through rate (CTR)
Explanation: CTR shows the percentage of users who clicked your ad after seeing it.
What does the “mobile bid adjustment” setting do?
Adjusts bids higher or lower specifically for mobile devices
B. Adjusts bids only for desktop devices
C. Automatically blocks mobile users
D. Removes ads from mobile entirely
Correct Answer: A. Adjusts bids higher or lower specifically for mobile devices
Explanation: Allows advertisers to optimize spend based on device performance.
What is an example of a “call-to-action” (CTA) in mobile ads?
“Call Now,” “Download,” or “Buy Today”
B. Large images only
C. Extended headlines without action words
D. No clickable links
Correct Answer: A. “Call Now,” “Download,” or “Buy Today”
Explanation: Clear CTAs encourage users to take immediate action.
What does “enhanced cost-per-click” (ECPC) do?
Automatically adjusts manual bids to maximize conversions while staying near your set CPC bids
B. Caps the maximum CPC
C. Removes ads from mobile devices
D. Increases budget randomly
Correct Answer: A. Automatically adjusts manual bids to maximize conversions while staying near your set CPC bids
Explanation: ECPC optimizes bids for better conversion chances without manual effort.
Why is “mobile usability” important for ad landing pages?
Because poor usability leads to higher bounce rates and fewer conversions on mobile
B. It only affects desktop users
C. It is irrelevant if the ad is optimized
D. It increases cost per click
Correct Answer: A. Because poor usability leads to higher bounce rates and fewer conversions on mobile
Explanation: A good mobile experience keeps users engaged and improves ROI.
What is the purpose of “ad extensions” in mobile advertising?
To provide additional information and increase ad visibility without increasing ad cost
B. To increase the ad budget
C. To restrict ads to desktop users
D. To reduce click-through rates
Correct Answer: A. To provide additional information and increase ad visibility without increasing ad cost
Explanation: Ad extensions enhance ads and improve engagement.
How does Google Ads measure “engagement” on mobile video ads?
By tracking views, clicks, and interactions like swipes or shares
B. Only by counting impressions
C. Only by counting clicks
D. By bounce rate
Correct Answer: A. By tracking views, clicks, and interactions like swipes or shares
Explanation: Engagement metrics show how users interact with video content.
What is a key feature of “universal app campaigns”?
They use machine learning to optimize ad placement and targeting automatically
B. Require manual placement of ads
C. Only run on Google Search
D. Do not support mobile devices
Correct Answer: A. They use machine learning to optimize ad placement and targeting automatically
Explanation: UAC simplifies app promotion by automating targeting across Google networks.
What type of mobile ad is best for showcasing an app’s functionality?
Video ads
B. Text ads
C. Image ads only
D. Call-only ads
Correct Answer: A. Video ads
Explanation: Videos can effectively demonstrate app features and engage users.
What is “conversion tracking” in Google Ads?
Monitoring actions users take after clicking an ad, such as purchases or sign-ups
B. Tracking the number of ad impressions only
C. Blocking unwanted traffic
D. Increasing ad budget
Correct Answer: A. Monitoring actions users take after clicking an ad, such as purchases or sign-ups
Explanation: Conversion tracking measures campaign effectiveness.
Which setting allows advertisers to show ads only on Wi-Fi connections?
Network targeting
B. Device targeting
C. Location targeting
D. Language targeting
Correct Answer: A. Network targeting
Explanation: This helps advertisers reach users when they have faster connections, useful for heavy content.
What does “frequency capping” do in mobile campaigns?
Limits the number of times an ad is shown to the same user
B. Increases budget automatically
C. Blocks specific keywords
D. Changes ad copy automatically
Correct Answer: A. Limits the number of times an ad is shown to the same user
Explanation: Prevents ad fatigue and annoyance by capping impressions per user.
What is the main reason to use “call-only” campaigns?
To encourage users to call your business directly from mobile ads
B. To increase website visits
C. To show longer ads
D. To block mobile traffic
Correct Answer: A. To encourage users to call your business directly from mobile ads
Explanation: These ads focus on phone calls as the primary conversion goal.
How can you measure the effectiveness of a “click-to-message” ad?
By tracking the number of messages sent to your business from ads
B. By counting only clicks on the website
C. By measuring impressions only
D. By tracking video views
Correct Answer: A. By tracking the number of messages sent to your business from ads
Explanation: Message interactions are the conversion metric for this extension.
What is “Google Ads Editor”?
A tool to manage and edit Google Ads campaigns offline and in bulk
B. A tool to write blog posts
C. A video editing software
D. A keyword research tool
Correct Answer: A. A tool to manage and edit Google Ads campaigns offline and in bulk
Explanation: It helps advertisers efficiently manage large campaigns.
What is the ideal image size for mobile display ads in Google Ads?
320 x 50 pixels
B. 1024 x 768 pixels
C. 1200 x 628 pixels
D. 50 x 50 pixels
Correct Answer: A. 320 x 50 pixels
Explanation: This is the standard mobile banner ad size.
What does “quality score” influence in mobile campaigns?
Ad rank and cost per click
B. Only impressions
C. Only conversions
D. Budget limits
Correct Answer: A. Ad rank and cost per click
Explanation: Higher quality scores lead to better ad positions and lower CPC.
What is an example of a “mobile-friendly” ad copy practice?
Using concise text with clear CTAs
B. Using long paragraphs
C. Avoiding CTAs
D. Using large fonts only
Correct Answer: A. Using concise text with clear CTAs
Explanation: Mobile users prefer quick, clear information.
How does “ad rotation” affect mobile campaigns?
It determines how multiple ads in an ad group are served and optimized
B. It increases ad budget automatically
C. It blocks ads on mobile devices
D. It disables ad extensions
Correct Answer: A. It determines how multiple ads in an ad group are served and optimized
Explanation: Helps identify best-performing ads through rotation settings.
What is “dayparting” in mobile advertising?
Scheduling ads to show only during certain times of day
B. Blocking certain keywords
C. Setting maximum bid amounts
D. Targeting specific devices only
Correct Answer: A. Scheduling ads to show only during certain times of day
Explanation: Optimizes ad delivery to when users are most active.
What is the “Google Ads mobile app”?
An app that lets advertisers manage campaigns from mobile devices
B. An app to view YouTube videos
C. A tool to create websites
D. An app to block ads
Correct Answer: A. An app that lets advertisers manage campaigns from mobile devices
Explanation: Allows on-the-go campaign management.
What is a benefit of using “location targeting” in mobile campaigns?
Showing ads only to users in specific geographic areas
B. Increasing ad length
C. Blocking mobile users
D. Targeting only desktop devices
Correct Answer: A. Showing ads only to users in specific geographic areas
Explanation: Helps reach local audiences effectively.
Which metric indicates how many people clicked your mobile ad compared to how many saw it?
Click-through rate (CTR)
B. Cost per click (CPC)
C. Bounce rate
D. Conversion rate
Correct Answer: A. Click-through rate (CTR)
Explanation: CTR shows ad effectiveness in generating interest.
How can “negative keywords” improve your mobile ad campaigns?
By preventing ads from showing on irrelevant searches, saving budget
B. By increasing impressions
C. By increasing cost per click
D. By expanding targeting
Correct Answer: A. By preventing ads from showing on irrelevant searches, saving budget
Explanation: Filters out unwanted traffic for better ROI.
What does “call tracking” in mobile ads measure?
The number of phone calls generated by ads
B. The number of clicks on the website
C. The number of ad impressions
D. The number of app installs
Correct Answer: A. The number of phone calls generated by ads
Explanation: Helps quantify phone call conversions from mobile ads.
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