Sample Questions and Answers
Which Google Display campaign setting allows you to exclude your ads from appearing on specific sites or categories?
A) Placement Exclusions
B) Demographic Targeting
C) Location Targeting
D) Frequency Capping
Answer: A
Explanation: Placement exclusions let advertisers block specific websites or content categories where they don’t want ads to appear.
What is “Google Display Network” primarily composed of?
A) Millions of websites, apps, and videos where ads can be shown
B) Only Google-owned websites
C) Only YouTube videos
D) Only mobile apps
Answer: A
Explanation: The Display Network covers a vast range of partner sites, apps, and video content beyond just Google-owned platforms.
Why is “Ad Relevance” important for Display Ads?
A) It affects Quality Score and Ad Rank, improving performance and lowering costs
B) It increases your daily budget automatically
C) It guarantees top placement on all websites
D) It limits the number of impressions
Answer: A
Explanation: Ads relevant to user interests perform better, leading to higher Quality Scores and better auction outcomes.
How can you optimize your Display campaign’s performance after launch?
A) Review reports, adjust bids, update targeting, and test new creatives regularly
B) Set it and forget it
C) Increase budget daily regardless of results
D) Only focus on impressions
Answer: A
Explanation: Ongoing optimization based on performance data helps improve ROI and campaign effectiveness.
Which of the following is NOT an available format for Google Display Ads?
A) Responsive Display Ads
B) Text Ads
C) Image Ads
D) Video Ads
Answer: B
Explanation: Traditional text ads are primarily for search campaigns, not Display Network placements.
What metric shows the percentage of people who clicked your ad after seeing it?
A) Click-Through Rate (CTR)
B) Conversion Rate
C) Bounce Rate
D) Impression Share
Answer: A
Explanation: CTR measures the effectiveness of your ad’s ability to generate clicks from impressions.
What is the “Smart Bidding” strategy that optimizes for conversion value?
A) Target ROAS (Return on Ad Spend)
B) Maximize Clicks
C) Manual CPC
D) Target Impression Share
Answer: A
Explanation: Target ROAS bids to get the highest conversion value based on your desired return.
Which feature helps you track if your Display ads are driving sales or leads on your website?
A) Conversion Tracking
B) Placement Targeting
C) Keyword Planner
D) Location Targeting
Answer: A
Explanation: Conversion tracking records specific user actions post-click to measure campaign effectiveness.
What does “Exclusion Audiences” allow you to do?
A) Prevent ads from showing to specific groups of users
B) Target a broader audience
C) Increase bids on high-performing audiences
D) Schedule ads at certain times
Answer: A
Explanation: Exclusion audiences help avoid showing ads to users unlikely to convert or who have already converted.
Which bidding strategy automatically sets bids to get the most conversions within your budget?
A) Maximize Conversions
B) Manual CPC
C) Target CPA
D) Enhanced CPC
Answer: A
Explanation: Maximize conversions uses AI to spend your budget efficiently for the highest conversion volume.
Which is an example of “Demographic Targeting”?
A) Targeting users by age, gender, or parental status
B) Targeting websites by topic
C) Targeting based on device type
D) Targeting based on time of day
Answer: A
Explanation: Demographic targeting segments users by characteristics like age and gender.
What type of ads are best suited for mobile devices on the Google Display Network?
A) Responsive Display Ads
B) Large Banner Ads only
C) Text Ads only
D) None
Answer: A
Explanation: Responsive ads adjust their size and format to fit mobile screens effectively.
Why is it important to use a strong call-to-action (CTA) in your Display ads?
A) It guides users on what to do next, increasing conversion likelihood
B) It increases the ad’s size
C) It decreases ad cost
D) It limits impressions
Answer: A
Explanation: Clear CTAs improve user engagement and drive desired actions like clicks or purchases.
What is the purpose of “Conversion Optimized Targeting” in Display campaigns?
A) To automatically find users most likely to convert based on your campaign goals
B) To exclude non-converting users
C) To lower bids for low-performing ads
D) To increase ad frequency
Answer: A
Explanation: This feature uses machine learning to focus on users who are more likely to convert.
How can “Topic Exclusions” improve your campaign?
A) By preventing ads from showing on content unrelated or harmful to your brand
B) By increasing impressions
C) By lowering bids automatically
D) By adding more placements
Answer: A
Explanation: Excluding certain topics helps maintain brand safety and improve targeting relevance.
What does “Cost Per Thousand Impressions (CPM)” measure?
A) Cost for every 1,000 times your ad is shown
B) Cost for each click on your ad
C) Cost for each conversion
D) Total campaign cost
Answer: A
Explanation: CPM is used primarily in awareness campaigns to measure cost efficiency of ad exposure.
Which targeting option should you use to show ads only on specific websites?
A) Placement Targeting
B) Keyword Targeting
C) Interest Targeting
D) Demographic Targeting
Answer: A
Explanation: Placement targeting lets you select exact websites, videos, or apps where your ads will appear.
What is a benefit of using “Responsive Display Ads”?
A) They automatically adjust size, appearance, and format to fit available ad spaces
B) They require no images
C) They appear only on mobile
D) They guarantee top positions
Answer: A
Explanation: Responsive ads offer flexibility and broader reach by fitting multiple ad formats.
What is “Ad Rotation” in Google Display campaigns?
A) How Google alternates multiple ads in the same ad group
B) How often you change your budget
C) How frequently you schedule ads
D) How placements are selected
Answer: A
Explanation: Ad rotation manages how often different ads are shown to optimize performance.
How does “Target CPA” bidding work?
A) Automatically sets bids to get as many conversions as possible at a target cost per acquisition
B) Sets fixed manual bids
C) Maximizes impressions
D) Targets users based on interests
Answer: A
Explanation: Target CPA focuses on conversion efficiency within your desired cost limit.
What is the role of “Google Ads Editor”?
A) A desktop tool to manage large campaigns efficiently offline and online
B) A tool for creating ads only
C) A tool for keyword research
D) A tool for landing page creation
Answer: A
Explanation: Google Ads Editor allows bulk editing and management of campaigns for advertisers.
Which is NOT a metric commonly used to evaluate Display campaign success?
A) Impressions
B) Click-Through Rate (CTR)
C) Number of employees
D) Conversion Rate
Answer: C
Explanation: Number of employees is unrelated to ad performance metrics.
How can you improve the “Landing Page Experience” for Display ads?
A) Ensure fast load times, mobile optimization, and relevant content
B) Use heavy images only
C) Avoid any call to action
D) Use unrelated content
Answer: A
Explanation: A positive landing page experience leads to better Quality Scores and conversion rates.
Which tool helps advertisers understand the competitive landscape in Google Ads auctions?
A) Auction Insights Report
B) Placement Report
C) Keyword Planner
D) Conversion Tracking
Answer: A
Explanation: Auction Insights show how your ads perform compared to competitors in the same auctions.
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