Sample Questions and Answers
How does Enhanced Cost-Per-Click (ECPC) differ from Manual CPC?
A) ECPC adjusts manual bids based on conversion likelihood; manual CPC does not
B) Manual CPC adjusts bids automatically
C) ECPC only works for Display campaigns
D) Manual CPC requires no bid input
Answer: A
Explanation: ECPC uses signals to increase or decrease manual bids to improve conversions.
What should you consider when choosing landing page URLs for your ads?
A) Relevance to ad copy and keyword intent
B) Random URLs to increase impressions
C) URLs from competitor sites
D) Non-secure HTTP URLs only
Answer: A
Explanation: Landing pages must be relevant to the ad and offer a good user experience.
What does “Impression Rank” refer to in Google Ads?
A) The position of your ad based on bid and Quality Score during the auction
B) The number of clicks your ad receives
C) Your daily budget limit
D) The number of keywords in your campaign
Answer: A
Explanation: Impression Rank is similar to Ad Rank and determines if and where your ad appears.
What are Broad Match keywords useful for?
A) Discovering new relevant search queries by casting a wide net
B) Targeting only exact keywords
C) Blocking irrelevant searches
D) Increasing your bid manually
Answer: A
Explanation: Broad match triggers ads for a wide range of related queries, useful for discovery.
What role does landing page experience play in Google Ads Quality Score?
A) It influences Quality Score and ad rank by measuring relevance and user-friendliness
B) It has no effect on Quality Score
C) It only affects Display campaigns
D) It determines your daily budget
Answer: A
Explanation: Google evaluates landing page relevance, speed, and usability for Quality Score.
What does Keyword Insertion in ads do?
A) Dynamically inserts the user’s search term into the ad text
B) Increases the daily budget automatically
C) Prevents your ad from showing on mobile devices
D) Changes the landing page URL
Answer: A
Explanation: Keyword insertion personalizes ads by including the exact keyword searched.
How can Google Ads scripts help advertisers?
A) Automate routine tasks such as bid adjustments and reporting
B) Design creative ad copy
C) Replace Google Analytics
D) Provide customer service
Answer: A
Explanation: Scripts allow programmatic management of campaigns for efficiency.
Which of the following is a good practice when setting daily budgets?
A) Set a budget high enough to capture your desired impression share but within your overall spending goals
B) Always set the lowest possible budget
C) Set the budget after the campaign ends
D) Use the same budget for every campaign regardless of goal
Answer: A
Explanation: Budgets should align with campaign goals and maximize opportunities.
What is “Ad Customizers” feature used for?
A) To create dynamic ads that change based on user context like location or device
B) To manually write all ads every day
C) To limit ad delivery to specific hours
D) To schedule keywords
Answer: A
Explanation: Ad customizers dynamically tailor ads for better relevance.
What is the impact of adding structured snippets to your ads?
A) Provides additional information about specific aspects of your products or services
B) Increases your CPC automatically
C) Limits your ad impressions
D) Removes your call-to-action
Answer: A
Explanation: Structured snippets add value by highlighting features like brands or services.
What is the recommended match type strategy for beginners?
A) Start with broad match modified or phrase match, then refine with negatives
B) Use only exact match keywords
C) Use only broad match keywords
D) Avoid negative keywords
Answer: A
Explanation: Broad match modified or phrase match provides reach with control, ideal for beginners.
What does the Search Terms Report help you identify?
A) Actual user queries that triggered your ads
B) Competitors’ keywords
C) Your daily budget allocation
D) Quality Score of your ads
Answer: A
Explanation: The Search Terms Report shows which queries triggered your ads, helping refine keywords and negatives.
What is a shared budget in Google Ads?
A) A single budget used across multiple campaigns to optimize spending
B) A budget only for Display campaigns
C) The amount Google shares with other advertisers
D) A budget split between search and video campaigns automatically
Answer: A
Explanation: Shared budgets distribute the amount across campaigns for flexible spending.
How does Google Ads Smart Bidding improve campaign performance?
A) Uses machine learning to optimize bids based on real-time signals
B) Sets bids to the lowest possible CPC
C) Pauses all low-performing ads automatically
D) Increases budget automatically every day
Answer: A
Explanation: Smart Bidding uses AI to optimize bids for conversions or conversion value.
What is the difference between exact match and phrase match keywords?
A) Exact match triggers ads only for precise queries; phrase match triggers ads for queries containing the phrase
B) Phrase match only works on mobile
C) Exact match triggers ads on synonyms
D) Phrase match ignores the keyword order
Answer: A
Explanation: Exact match requires the search query to be identical, while phrase match allows queries containing the keyword phrase.
Which ad extension allows advertisers to display clickable phone numbers?
A) Call Extensions
B) Sitelink Extensions
C) Callout Extensions
D) Location Extensions
Answer: A
Explanation: Call Extensions add clickable phone numbers to encourage calls.
What is the maximum character limit for headlines in Google Search ads?
A) 30 characters per headline
B) 50 characters per headline
C) 90 characters per headline
D) 15 characters per headline
Answer: A
Explanation: Each headline in Google Search ads can have up to 30 characters.
What is a Quality Score?
A) An estimate of the quality and relevance of your ads and keywords
B) The total number of clicks your ads receive
C) The daily budget you set
D) The number of campaigns running
Answer: A
Explanation: Quality Score ranges from 1 to 10 and influences ad rank and CPC.
How does Ad Rank get calculated?
A) By multiplying your bid with Quality Score and expected impact of extensions
B) Only by your maximum bid
C) Only by Quality Score
D) Based on the number of keywords
Answer: A
Explanation: Ad Rank = Max Bid × Quality Score × Expected impact of ad extensions and formats.
What is the minimum recommended number of ads per ad group?
A) 3 ads to allow Google to optimize which performs best
B) 1 ad only
C) 5 ads minimum
D) 10 ads
Answer: A
Explanation: Having at least 3 ads allows Google to test and optimize.
What happens if your daily budget is exhausted early in the day?
A) Your ads stop showing until the next day
B) Your ads continue running but with reduced CPC
C) Your ads appear only on mobile devices
D) Your campaign gets paused permanently
Answer: A
Explanation: Once the daily budget is spent, ads stop showing until budget resets.
What is “Impression Share”?
A) The percentage of total possible impressions your ads received
B) The number of clicks divided by impressions
C) Your Quality Score percentage
D) The number of campaigns divided by keywords
Answer: A
Explanation: Impression share measures how often your ads show compared to total eligible impressions.
What is a Callout Extension used for?
A) Highlighting unique selling points with additional text snippets
B) Displaying phone numbers
C) Adding sitelinks to the ad
D) Showing your business location
Answer: A
Explanation: Callouts provide extra details to improve ad appeal.
When should you use exact match keywords?
A) When you want precise control over which searches trigger your ads
B) When you want the broadest reach possible
C) When you don’t want your ads to show
D) When you want ads on social media only
Answer: A
Explanation: Exact match limits ads to very specific queries.
What is the default match type for keywords if none is specified?
A) Broad match
B) Exact match
C) Phrase match
D) Negative match
Answer: A
Explanation: By default, keywords are broad match.
What is a Dynamic Search Ad (DSA)?
A) An ad type that automatically matches user queries to relevant pages on your website
B) An ad type that requires manual keyword input only
C) An ad that only runs on YouTube
D) An ad with fixed headlines only
Answer: A
Explanation: DSAs dynamically generate headlines based on website content.
What is the benefit of using ad extensions?
A) They increase the size and prominence of your ads, potentially improving CTR
B) They reduce your CPC automatically
C) They pause your competitors’ ads
D) They limit ad impressions
Answer: A
Explanation: Extensions make ads more useful and clickable.
What is “conversion tracking”?
A) A method to measure actions users take after interacting with your ads
B) A way to increase daily budget
C) A tool for designing ads
D) A method to block irrelevant keywords
Answer: A
Explanation: Conversion tracking measures sales, sign-ups, calls, etc.
What is the maximum number of headline options you can add in Responsive Search Ads?
A) 15 headlines
B) 5 headlines
C) 10 headlines
D) 20 headlines
Answer: A
Explanation: RSAs can have up to 15 headlines.
Which bidding strategy should you use to maximize website traffic?
A) Maximize Clicks
B) Target CPA
C) Target ROAS
D) Manual CPC
Answer: A
Explanation: Maximize Clicks automatically sets bids to get the most clicks.
What is a “Search Network only” campaign?
A) A campaign where ads only appear on Google Search results and search partners
B) A campaign for Display ads only
C) A campaign that runs only on YouTube
D) A campaign only for mobile apps
Answer: A
Explanation: Search Network campaigns target search engine results pages.
What does “Keyword Planner” help you do?
A) Research keyword ideas and get forecasts for bids and traffic
B) Create ads automatically
C) Track conversion rate
D) Design landing pages
Answer: A
Explanation: Keyword Planner is for keyword research and planning.
What is the benefit of using “Ad Rotation” settings?
A) To control how often each ad in an ad group is shown to users
B) To pause all ads automatically
C) To schedule ads by day
D) To change landing pages dynamically
Answer: A
Explanation: Ad Rotation lets you optimize for best-performing ads or rotate evenly.
Which of the following is considered a good Quality Score?
A) 7 or above
B) 3 or below
C) 5 exactly
D) 1 only
Answer: A
Explanation: Scores 7-10 are generally considered good and help reduce CPC.
What are “negative keywords”?
A) Keywords that prevent your ads from showing for certain search queries
B) Keywords that increase your bid
C) Keywords that improve your Quality Score
D) Keywords added automatically by Google
Answer: A
Explanation: Negative keywords block irrelevant traffic.
What is the maximum number of sitelink extensions that can show with your ad?
A) 4 sitelinks
B) 10 sitelinks
C) 8 sitelinks
D) Unlimited sitelinks
Answer: A
Explanation: Up to 4 sitelinks typically appear below your ad.
What does “Ad Preview and Diagnosis Tool” help you do?
A) See how your ads appear in search results without accruing impressions
B) Automatically fix low Quality Score
C) Change your daily budget
D) Pause campaigns
Answer: A
Explanation: It lets you preview ads for specific queries and diagnose issues.
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