Sample Questions and Answers
How can remarketing lists be created for video campaigns?
A) Based on viewers who watched your videos or visited your website
B) Based on keyword searches only
C) By device type
D) Automatically by YouTube only
Answer: A
Explanation: Remarketing targets previous viewers or site visitors.
What is the purpose of “Ad scheduling” in video campaigns?
A) To control when your video ads appear during the day or week
B) To limit video length
C) To change targeting by location
D) To exclude mobile devices
Answer: A
Explanation: Ad scheduling helps show ads during optimal times.
Which video ad format allows you to include a lead form directly within the ad?
A) TrueView for Action
B) Bumper ads
C) Non-skippable ads
D) Masthead ads
Answer: A
Explanation: TrueView for Action can include lead form extensions.
What is an important factor in choosing the right video ad format?
A) Your campaign objective, such as awareness, consideration, or conversions
B) Video length only
C) Device type only
D) Geographic location only
Answer: A
Explanation: Aligning format with objective ensures campaign success.
How can you measure the impact of your video ads on brand awareness?
A) Using metrics like reach, impressions, and brand lift studies
B) Counting clicks only
C) Monitoring budget spend only
D) Using average watch time alone
Answer: A
Explanation: Brand awareness is best tracked with reach and brand lift data.
What is the main advantage of using “YouTube Masthead” ads?
A) They appear at the top of the YouTube homepage for massive reach
B) They are only shown on mobile apps
C) They cost less than TrueView ads
D) They are skippable after 5 seconds
Answer: A
Explanation: Masthead ads appear prominently on YouTube’s homepage, providing huge visibility.
What does the “CPV” bidding strategy stand for?
A) Cost Per View
B) Cost Per Visit
C) Cost Per Video
D) Cost Per Value
Answer: A
Explanation: CPV means you pay only when a viewer watches your video ad or interacts with it.
How can you improve the performance of your video ads targeting using “Customer Match”?
A) By uploading customer email lists to target your existing customers
B) By targeting only new users
C) By excluding mobile users
D) By limiting ads to specific times
Answer: A
Explanation: Customer Match lets you use your own data to target or exclude users.
What is the default maximum length for TrueView discovery ads?
A) There is no maximum video length, but shorter videos perform better
B) 6 seconds
C) 30 seconds
D) 15 seconds
Answer: A
Explanation: Discovery ads have no strict maximum length, but shorter ads tend to be more effective.
What does “frequency capping” help control in video campaigns?
A) The number of times a user sees the same ad
B) The budget spent daily
C) The length of the video ad
D) The devices targeted
Answer: A
Explanation: Frequency capping limits repeated exposure to avoid ad fatigue.
What type of targeting uses specific keywords to show video ads to users interested in related topics?
A) Keyword targeting
B) Location targeting
C) Device targeting
D) Language targeting
Answer: A
Explanation: Keyword targeting helps reach viewers interested in specific subjects.
What is the best practice for creating thumbnails for video ads?
A) Use clear, engaging images that accurately represent the video content
B) Use abstract or unrelated images
C) Use very small images
D) Use text-only images
Answer: A
Explanation: Good thumbnails improve click-through rates by attracting viewers.
Which Google Ads tool can help you estimate the potential reach and cost for your video campaign?
A) Reach Planner
B) Keyword Planner
C) Ad Preview Tool
D) Audience Manager
Answer: A
Explanation: Reach Planner estimates reach and forecast for YouTube and video campaigns.
What is a “Companion banner” in a video ad campaign?
A) A static or animated banner shown alongside video ads on desktop
B) A pop-up ad before the video plays
C) A video ad that plays after the main video
D) A banner shown only on mobile devices
Answer: A
Explanation: Companion banners complement video ads and can increase engagement.
What kind of bidding strategy should you use if you want to maximize conversions from video ads?
A) Target CPA (Cost Per Acquisition)
B) Maximize CPV
C) CPM bidding
D) Manual CPC
Answer: A
Explanation: Target CPA optimizes bids to get as many conversions as possible at your target cost.
Which video ad format is designed to build awareness and reach the largest audience quickly?
A) Non-skippable in-stream ads
B) TrueView for Action ads
C) Bumper ads
D) Discovery ads
Answer: C
Explanation: Bumper ads are short, non-skippable, and great for broad awareness.
What does “Call-to-action (CTA) overlay” do in video ads?
A) Adds a clickable button encouraging specific actions like “Shop Now” or “Learn More”
B) Adds subtitles to videos
C) Changes the video thumbnail
D) Skips the ad after 5 seconds
Answer: A
Explanation: CTAs encourage viewers to take action directly from the ad.
How can “Topic targeting” improve your video campaign performance?
A) By showing ads on videos related to specific topics relevant to your brand
B) By limiting ads to mobile devices only
C) By targeting only past website visitors
D) By excluding keywords
Answer: A
Explanation: Topic targeting helps place ads alongside relevant content.
What is the purpose of “Ad groups” in video campaigns?
A) To organize ads by targeting criteria, budget, or creative type
B) To increase bid amounts automatically
C) To exclude unwanted users
D) To set ad schedule
Answer: A
Explanation: Ad groups help structure campaigns efficiently.
Which metric helps you understand the average amount of time viewers watch your video ad?
A) Average watch time
B) Total impressions
C) Click-through rate
D) Cost per view
Answer: A
Explanation: Average watch time shows engagement depth.
What is an important factor when selecting placements for video ads?
A) Relevance to your target audience and brand safety
B) Random placement for broad reach
C) Only mobile app placements
D) Excluding YouTube channels
Answer: A
Explanation: Targeting relevant and brand-safe placements ensures better performance.
How does “Geo-targeting” help video advertisers?
A) By showing ads to users in specific locations or regions
B) By targeting based on language only
C) By limiting ads to desktop devices
D) By excluding mobile users
Answer: A
Explanation: Geo-targeting customizes ad delivery by geography.
Which Google Ads report shows where your video ads appeared on YouTube and across the web?
A) Placement report
B) Audience report
C) Keyword report
D) Search terms report
Answer: A
Explanation: Placement report details sites and channels where your ads ran.
What does “Viewable CPM” mean?
A) Cost per thousand impressions where the ad was viewable by users
B) Cost per click
C) Cost per completed video view
D) Cost per conversion
Answer: A
Explanation: Viewable CPM charges only for impressions actually seen.
Which audience targeting option uses data about users’ recent purchase intentions?
A) In-market audiences
B) Affinity audiences
C) Custom intent audiences
D) Demographic targeting
Answer: A
Explanation: In-market audiences are actively considering buying products/services.
Why should advertisers avoid repetitive messaging in a video ad sequence?
A) To prevent viewer fatigue and ad blindness
B) To increase brand recognition
C) To make videos longer
D) To reduce budget
Answer: A
Explanation: Variety in messaging keeps viewers engaged.
What does “Ad frequency” measure?
A) How many times the same user sees your ad in a given period
B) Number of clicks
C) Total video views
D) Average cost per view
Answer: A
Explanation: Frequency helps manage ad exposure to prevent over-saturation.
How can “YouTube Analytics” be used to improve video ad creative?
A) By analyzing audience retention and drop-off points to optimize content
B) By automatically editing videos
C) By scheduling ads
D) By increasing bids
Answer: A
Explanation: Analytics reveal where viewers lose interest.
What is the maximum length for bumper ads?
A) 6 seconds
B) 15 seconds
C) 30 seconds
D) 10 seconds
Answer: A
Explanation: Bumper ads are limited to 6 seconds.
Which targeting option allows advertisers to target viewers who watched specific YouTube videos or channels?
A) Video remarketing
B) Keyword targeting
C) Custom intent audiences
D) Affinity audiences
Answer: A
Explanation: Video remarketing targets previous viewers.
What is the purpose of “Ad Extensions” in video campaigns?
A) To provide additional interactive elements such as sitelinks, call buttons, or lead forms
B) To change the video resolution
C) To extend video length
D) To skip ads automatically
Answer: A
Explanation: Extensions increase engagement options.
What is “Brand Lift” in video advertising?
A) A measurement of how your ads improve brand awareness and perception
B) The number of clicks received
C) The total spend on ads
D) The length of video ads
Answer: A
Explanation: Brand Lift studies evaluate ad impact on brand metrics.
How often should you review and optimize your video campaigns?
A) Regularly, based on performance data and changing objectives
B) Only once at launch
C) Once per year
D) Never
Answer: A
Explanation: Frequent review helps improve ROI.
What is the purpose of “YouTube Studio”?
A) To manage YouTube channel content, analytics, and video ad campaigns
B) To buy ads only
C) To edit Google Ads campaigns unrelated to video
D) To manage search ads
Answer: A
Explanation: YouTube Studio is the main platform for video content management.
Which of the following is a recommended way to improve ad viewability?
A) Target premium placements and use higher quality creative
B) Use very long video ads
C) Avoid demographic targeting
D) Limit bids to minimum only
Answer: A
Explanation: Premium placements and quality content increase viewability and engagement.
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